Why it all starts with positioning


by 93s2q

March 19, 2021

April Dunford on Positioning – why getting it right can mean the difference between success and failure, not just of your product but your company.  

Positioning expert April Dunford explains not just what positioning is, but how to do it.

According to April, positioning can make or break a new product, yet it rarely gets the attention it deserves. In this talk, she outlines a product positioning process that will shine a spotlight on your product’s best features.

  1. what it is, and how to do it
  2. where to start to avoid failure
  3. a battle tested process


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