Why building a media company is the next evolution of inbound marketing
Listen to Patrick Campbell’s ideas on why HubSpot closed on the sale of The Hustle, a media company and community for entrepreneurs. …and why Patrick started giving up on traditional inbound marketing and moved to a media strategy a couple of years ago. Learn about his research on what’s happening in the inbound market, as well as why the media strategy makes sense. Learn about his framework for becoming a media company, including why you should abandon your current inbound strategy and move to media
- a framework for becoming a media company
- why you should abandon your traditional inbound strategy
- What’s HubSpot on to?
- understand the why