Discover how building a scalable business unlocks strategic mindshare and company value

According to ProfitWell.com – Finding the optimal point to set your pricing allows both you and your customers to derive the highest value from the relationship. Finding this sweet spot is the foundation of value-based pricing, a far stronger method than either cost-based or competitor-based.
Discover what your customers are willing to pay.

General Motors says it will have 30 new electric vehicles on the market by 2025, which will account for 40% of its production. Volvo Penta, the largest supplier of diesel engines to the boating industry, plans for its truck engines to be all-electric in the next decade. At least four companies are marketing electric outboards, and this is just the beginning. Just wait until Mercury and Yamaha get involved. Find out what’s going on and how it could change your boating future.

Yup, you’ll have to hunker down to watch this one, it’s not short form content.  But wow, talk about a foundational starting point….

COVID and Customer Success – what’s trending and what’s the latest

April Dunford on Positioning – why getting it right can mean the difference between success and failure, not just of your product but your company.  Positioning expert April Dunford explains not just what positioning is, but how to do it.